Rehau Inc

  • Web Marketing Specialist

    Job Locations US-VA-Leesburg
    Posted Date 4 weeks ago(9/20/2018 9:33 AM)
    ID
    2018-1487
    # of Openings
    1
    Category
    Marketing
  • Overview

    REHAU is the premium worldwide brand for polymer-based innovations and systems in construction, automotive and industry. You encounter our systems every day, without noticing them. While they may be invisible, their benefit is always tangible. More than 20,000 employees at 170 locations worldwide apply their expertise and innovative capabilities to ensure the continuous growth of our independent privately-held company. 

     

    People drive REHAU. To us, fostering the development of a diverse group of employees is of central significance. We will advance your career if you are willing to perform and display a readiness to apply yourself. REHAU’s Americas Region operations include manufacturing plants, distribution centers and sales offices located across North, Central and South America.

     

    Responsibilities


    Web Marketing Specialist


     

    REHAU Incorporated, a leading international polymer manufacturer, is seeking an ambitious and experienced Web Marketing Specialist at our Americas headquarters in Leesburg, VA. The successful candidate will develop, implement, track and optimize our digital marketing campaigns across all digital channels. If you are eager to learn new technologies, have a keen eye for aesthetics and have a desire to develop your career in marketing, we want to hear from you!

     

    As the web marketing specialist, you will work with the web and marketing teams to enhance the user experience for our company’s website. Using various technologies, you will play an active role in optimizing site content and providing a personalized experience for our target audiences. You will also be a partner to a variety of functions to support the needs of the businesses and make recommendations based on site analytics.

     

    The web marketing specialist must be able to quickly learn our complex web production processes, be committed to producing error-free work, and continually aim to take our high-performing team to the next level.

     

    The web marketing specialist will be responsible for supporting the web brand by creating and maintaining engaging websites with audience-focused messaging and marketing. This position is responsible for researching top practices, developing high-quality content and working with the teams across the region to help meet our marketing and sales goals. This position is a critical member of the digital marketing team with the responsibility to assist in the creation of and maintenance of the online brand.

     

    Once you have mastered your production responsibilities, you will have the opportunity to contribute to other marketing initiatives and own several projects.

     

    Web Development & SEO

    • Manage all aspects of REHAU’s website in North America (new development, updates), forms, and landing pages and support the marketing teams’ web initiatives in Latin America
    • Manage the redesign of the company’s and divisions’ websites in close collaboration with global web editors
    • Improve the usability, design, content and conversion of the company website
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Optimize website and social media channels for SEO, improve conversion rate as well as usability
    • Maintain a current understanding of both good and bad search engine optimization tactics; keep abreast of white-hat and black-hat tactics

     

    Analytics & Reporting

    • Conduct keyword research and best-practice analysis and conceive recommendations and strategies to improve search results
    • Generate and analyze Google Analytics reports and recommend website changes as necessary
    • Develop a website traffic plan and create goals and benchmarks
    • Measure and report performance of web performance

     

    PPC

    • Analyze conversion rates, click-through rates, CPA, and drive website traffic and lead generation
    • Setup and manage multiple PPC Google Adwords campaigns
    • Utilize Google Analytics to track digital marketing results

     

    Qualifications


    Web Marketing Specialist


    • Associate or Bachelor's degree in marketing, interactive web management or related area
    • Minimum of 1-3 years of relevant experience
    • Working knowledge of CMS software
    • Marketing knowledge preferred
    • Understanding of SEO best practices and Google Analytics
    • Team player as well as be able to work independently
    • Resourceful, web-savvy problem solver
    • Fast, independent learner
    • Proven ability to present ideas and programs convincingly
    • Excellent critical thinking and analytical skills
    • Organized and detail oriented
    • Knowledge of image-editing software
    • Skilled proficiency to edit and proofread the work of other departments
    • Ability and desire to take charge of multiple projects to drive results and to work in a fast-paced, constantly changing environment

     


     

    REHAU offers excellent benefits and salary commensurate with experience. 

     

     

    Equal Employment Opportunity Statement

    REHAU is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, physical or other disability, marital status, veteran status, genetic information, sexual orientation, gender identity or any other characteristic protected by applicable federal, state or local laws. 

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